Julie Souza is the Chief Operating Officer of Wheelhouse Group, charged with creating strategic efficiencies for the business and its affiliates as well as overseeing day-to-day operations. As a member of the senior management team, she is involved in developing and evolving the company’s business model and strategic initiatives.

Prior to joining Wheelhouse, Julie served as Senior Vice President of Business Development and Strategy for Second Spectrum, a sports technology start-up that serves as the official analytics and player-tracking partner of the NBA. In her role, Julie developed business models for consumer-facing businesses and negotiated partnerships with the NBA, NBA team owners and national broadcast media companies.

Before Second Spectrum, Julie was Vice President of Strategy and Business Development for ESPN, where she developed and executed ESPN’s business development strategy across all media platforms. Julie negotiated relationships with third parties spanning product, editorial, technology, data, sales, production, social, international, programming, distribution and content, including ESPN’s first-ever global digital partnership, increasing revenue by 500% over term ($100MM+).

Prior to joining ESPN, Julie was Vice President of Business Development at the Sports Illustrated Group, where she lead partnership and business development initiatives across digital and print platforms and developed and executed the group’s television strategy, launching the Sports Illustrated show and the Sports Illustrated Swimsuit 50th Anniversary television special. Julie also served on the inaugural Time Warner Chairman’s Challenge committee, tasked with developing business opportunities to reach new markets and creating and presenting business plans to Time Warner senior leadership.

Julie started her career in media at CBS Sports Network in a variety of roles. She has previously served as Director of Marketing and Business Development at American Express and in the consulting practices of Accenture, PeopleSoft, and Cap Gemini Ernst & Young.

Julie received her bachelor’s degree from the University of Michigan and her M.B.A from Harvard Business School.